Projects

Creative Direction for Canon Europe Ecommerce

Experience Design and Creative Direction for a digital transformation and ecommerce program which launched in 23 countries.

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Design

Branding

Website

Creative

Ecommerce

Provided on-site creative and tactical leadership for numerous phases over a 2 year period
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Trained and supported UX and design teams establishing roles and responsibilities
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Defined and documented design/UX standards and guidelines
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Established key process patterns and production frameworks for BAU (Business as usual), campaigns, promotions, continuous improvement and optimisation streams

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Design System updates for evolving Canon Store Promotions capabilities including a "Promotions Hub" landing experience and a set of modular components for product listing and site wide merchandising.

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Blog

Cymatics in High Performance Bubbles

Cymatic patterns and forms in hard-to-pop, high performance bubbles offer a multisensory experience, combining the auditory perception of sound with the visual interplay of ever-changing shapes, colors and swirling patterns.

Cymatics

Prototyping cymatics assemblies and processes to explore the visualisation of sound.

Focus Stacking

Unlock advanced techniques for videos and photos. Can be used for your social media, website, and events to make your brand stand out. A creative tool for impressing friends and foes alike.